Puma Shares Assertion on Late Marketing campaign Star Angus Cloud: ‘We Are Deeply Saddened’

Puma has expressed condolences in mild of the loss of life of actor Angus Cloud this week.

“We’re deeply saddened to see this tremendously proficient artist gone too quickly,” the model shared in an unique assertion with Footwear Information. “Our ideas are together with his household and family members and anybody battling psychological well being points.”

Angus Cloud, Puma, campaigns, campaign star, death, tasing, obituary, Euphoria, sneakers, sneaker ads, sneaker campaigns
Angus Cloud stars in Puma’s spring 2023 “Perpetually. Traditional.” marketing campaign.Kendall Bessent/Courtesy of Puma

Throughout his profession, notably starting in 2019 together with his breakout function as Fezco in HBO’s “Euphoria,” Cloud was tapped as a marketing campaign star for Puma’s “Perpetually. Traditional.” campaigns, which spotlit the model’s core shoe types. The primary, launched in Feb. 2023, noticed the younger actor shot by photographer Kendall Bessent in a ’70s-themed room carrying the model’s deep navy blue Suede Traditional XXI sneakers. Cloud was joined within the marketing campaign by co-stars Zaya Wade, Iris Apatow and Caleb McLaughlin, as nicely.

Associated Tales

Pee-Wee Herman, Paul Rubeuns, netflix, Special,

Pee-Wee Herman’s ‘Tequila’ Massive Shoe Dance in Gravity-Defying Heels Goes Viral 40 Years Later

Angus Cloud, death, obituary, mental health, HBO, acting, Euphoria, Puma

‘Euphoria’ Star Angus Cloud Dies at 25

The second marketing campaign, launched in July 2023 to focus on Puma’s fall assortment, discovered Cloud in a vintage-inspired room. On this event, he wore a pair of tonal grey Suede Traditional XXI sneakers, complemented by a darkish brown leather-based jacket and joggers within the spirit of autumn.

Angus Cloud, Puma, campaigns, campaign star, death, tasing, obituary, Euphoria, sneakers, sneaker ads, sneaker campaigns

Angus Cloud stars in Puma’s fall 2023 “Perpetually. Traditional.” marketing campaign.Courtesy of Puma

Equally to its first “Perpetually. Traditional.” marketing campaign, Puma’s fall imagery included returning co-stars Wade, McLaughlin and Apatow, all carrying its versatile signature sneakers to welcome the brand new season.

Puma, campaigns, fall campaigns, Forever Classic, Zaya Wade, Iris Apatow, Caleb McLaughlin, Angus Cloud, sneakers, mens sneakers, women's sneakers, suede sneakers, white sneakers, flat sneakers, fall sneakers, unisex sneakers
(L-R): Caleb McLaughlin, Angus Cloud, Zaya Wade and Iris Apatow star in Puma’s “Perpetually. Traditional.” marketing campaign.Courtesy of Puma

As beforehand reported in Footwear Information, Cloud handed away following psychological health-related struggles on Sunday after the loss of life of his father.

“It’s with the heaviest coronary heart that we needed to say goodbye to an unimaginable human as we speak,” Cloud’s household mentioned in an announcement shared with Selection. “As an artist, a good friend, a brother and a son, Angus was particular to all of us in so some ways. Final week he buried his father and intensely struggled with this loss. The one consolation we’ve is realizing Angus is now reunited together with his dad, who was his greatest good friend. Angus was open about his battle with psychological well being and we hope that his passing generally is a reminder to others that they aren’t alone and shouldn’t combat this on their very own in silence. We hope the world remembers him for his humor, laughter and love for everybody. We ask for privateness at the moment as we’re nonetheless processing this devastating loss.”

Cloud is survived by his mom, brother and two sisters.

Concerning the Creator:

Aaron Royce is the Assistant Digital Editor for Footwear Information, the place he writes tales on celeb model, model collaborations and in-depth profile interviews. Previous to becoming a member of Footwear Information, Royce wrote and interned for publications together with PAPER, Grazia and the Every day Entrance Row. He at the moment holds a B.S. in mass communications from Virginia Commonwealth College.